We are pleased to announce that Bet9ja has been named headline sponsor of the 2019 edition of Big Brother Naija. This is the fourth season of the reality series where players compete for a large cash prize in an isolated house.

The lucrative sponsorship agreement might come as a surprise, as Bet9ja has never partnered with any television show in the past. The previous sponsorship deals of the bookmaker – with Nigeria’s National League (ended on March 2019) and SociaLiga (ongoing) – were both related with the sports industry. However, given the popularity of the television show among the Nigerian audience, this agreement shouldn’t come as a surprise.

Bet9ja’s Senior Marketing Manager, Olufemi Osobajo explained that the sponsorship is in line with the company’s aim: “Our core value in Bet9ja is changing lives of the Nigerian youth. We believe the bet ticket holds more power in changing the lives of the youth. Big Brother Naija has done the same thing changing lives of the youth in all the editions of Big Brother. This is why we are supporting,” he said.

At Bet9ja, we truly believe that the lucrative sponsorship deal between Nigeria’s top bookmaker and the reality series will skyrocket the already big popularity of the show.